To have a lot of dreams is the essence of youth, especially when you have so much potential to explore and opportunities to reach. Hence why we crafted a video featuring Ziva Magnolya who shines bravely in her unique way and is 24K gold, ready to achieve all of her dreams!
This time, we crafted a video for UBS Gold which tells the story about confidence is everything we need to prove that we are 24K gold. Through a personalized story of Tiara Andini who made her imperfections perfect, we convey that gold is the voice of courage and self-confidence!
There’s a connection between a sweet ride and it’s driver that not everyone can get a grasp of. It is full of appreciation, care, and sometimes, even love. Thus, we crafted a radio ad that tells about the connection between the two, but with a hint of a little twist that you might find… ridiculous.
There’s a connection between a sweet ride and it’s driver that not everyone can get a grasp of. It is full of appreciation, care, and sometimes, even love. Thus, we crafted a radio ad that tells about the connection between the two, but with a hint of a little twist that you might find… ridiculous.
“What could we do to make our mother happy?”
We wondered about the answer once we were challenged to craft a video celebrating Mother’s Day with Momobil.id. And we thought, what could be possibly more magical than a pleasant surprise to appreciate the wonderful love our mothers provide to us? So be it, magic tricks for magic tricks sound like a promising way to celebrate their love.
We proudly brought you a story of how mothers can inspire us to go the extra mile for their happiness and smile, in return for their magical love.
The essentials of a wonderful holiday are happy family members, a great destination, and a car in prime condition. We believe that the dream of having a car that is far from problematic and full of drama can be fulfilled with MoService.
Within taps away from your phone, MoService is available to aid the day and your beloved car! We deliver the “Lancarkan Kendaraan, Hidupkan Momenmu” message through a family who went into a dilemma of choosing between the two, which was resolved by the feature of MoService. No more dilemmas, because everyone deserves to have a good day, a good-conditioned car, and a moment to live up to. All in all, we’re happy to convey the joy of having a car in great condition in a one-minute-long video.
This time, CIMB Niaga Syariah entrusted Main Cantik to deliver a message #SyariahUntukSemua through video. Conveyed in a way that is unique, memorable, it has to encompass the characteristics of CIMB Niaga Syariah. Which is, to have goodness for all its customers.
We initiated a story set in a shop called ‘Kedai Mini’. Starring Cut Mini, this short video tells that miracles are not always magical and can be the fruit of goodness. So be it; an episode seasoned with comedy, magic, and kindness.
The wiper that got the car’s front glass scratched and doesn’t completely wipe the water on its surface certainly annoys the driver. This is what makes us, Main Cantik, agree that quality wipers are the key to safe driving when it rains. We then initiated a conversation that carries the importance of quality wipers like Bosch Clear Advantage Wipers, wrapped in light and humorous, but still in an informative way.
There are times when we wish there was one tool that could get a lot of tough jobs done quickly, easily, and without deafening noises. Knowing that GSB 185 LI Cordless Drill, we knew we had found the tool we had been looking for. Then we designed a conversation that is usually heard and spoken by field workers, and spice them up with jokes and detailed product information. We made it short, yet concise.
We’ve all had a hard time washing dishes. Call it stubborn stains, wasteful of water, and a process that drains a lot of energy. When Bosch came along and introduced the Bosch Dishwasher, which was equipped with many advanced features, Main Cantik immediately composed a dialogue that was light and full of product information. Conversations that are encountered every day are transformed into conversations that summarize the role of the Bosch Dishwasher in transforming the process of washing dishes way easier.
In this year’s Ramadan, we truly were blessed with the chance of creating a campaign for Momobil.id, which the title was #BerbuatLebih. We delivered an emotion evoking three-minute video that tells about one’s sacrifices to put a smile on their loved one’s face, with the help of Momobil.id. Throughout the production process, although it was a fast one, we were happy. With a lot of brainstorming, discussion, and a lot more learning, to say it was a blissful journey for our team is the right thing to do.
Sometimes, it is difficult to show love to our loved ones due to distance and time boundaries getting in our way to express it.
Yet we believe that Grab can help us to send many forms of love in an instant. We trust Grab for helping the customers to show their feelings without postpones, doubts, and too many contradictions. So we made a video to promote and show that GrabMart is able to shop and get our customer’s needs delivered in an instant, without any hassle for their loved ones. In a short yet heartwarming video, we tell a lot about how helpful GrabMart is.
The features of All New Ertiga Hybrid are hard to miss. For sure, since it is renewed with the latest technologies that are suitable for its title, hybrid. So, in the chance of introducing it, we managed to promote its exterior and engine with a video. Through a 90 seconds length short video, all the new improvements, details, and abilities of All New Ertiga Hybrid are packed thoroughly and appealingly. We learned a lot while producing this video, thus we would like to say that we’d be excited to learn more.
Delivered by showing its charming exterior and interior design, Suzuki All New Ertiga Hybrid is exhibited in a one minute clip that we produced. And we figured that its elegance and beauty is admirable and deserves to be known. Thus, we emphasized all the details of the car accompanied with a joyful and catchy song to introduce it. All in all, it was a challenging experience for us, yet we nailed it. Experiences as such are what makes Main Cantik more open to more opportunities the future has to offer.
When Suzuki released their All New Ertiga Hybrid, they trusted both us and Salvo to plan their releasing campaign. Adapting “Untuk Hari Yang Lebih Baik” for the campaign’s slogan, we represent the All New Ertiga Hybrid as a car that is environmentally friendly and comfortable for family use. We also highlighted the car’s new features by producing videos, brochures, and many visualized media which are published on many platforms. The whole campaign was a great success and a joyful experience for us. Thanks to Suzuki, our partners, pers, and KOLs who contributed to the whole releasing events.
Our target in this campaign is for those who got used to watching Naruto in their childhood. So when briefed about how to come up with something different and catchy for their campaign. It was as if we were asking our target about their life slogan, their motto, and their Ninja Way in getting their first car, be it new or second. How they struggle to actually save their money and want to have the dream car. Some can be serious, but most of their stories are fun. #MomobilJalanNinjaku what’s yours?
When asked to be involved in a campaign development of one of the biggest players in home improvement category product, it’s quick to say yes, Mr. DIY is one of my go to store when I need a quick fix. It’s nearby and complete. So the experience is there, hence the campaign we brought is #SemuaKetemuDisini or A Place Where You Can Find Everything. Here’s a video we did for this campaign. Apart from it, we also help them in managing their tiktok KOLs.
To enhance brand equity and improve the image of Pizza Hut Indonesia, we assist them in their Brand Building Campaign for 2020 onwards.
#NikmatiLebihnya (Enjoy More) becomes the hashtag we carry throughout the whole campaign.
Reminding their audience about the benefits of Pizza Hut, that there’s always more to enjoy, more to taste, and even more to celebrate.
Pizza Hut has been around for ages and was about to open its 500th store. An achievement that many restaurants could not easily imitate. It is a huge mark to their success story, and we are proud to be a part of their milestone.
While you’re at it, how about grab yourself a slice from Pizza Hut!
To introduce the new shoe collections as they enter the Back to School season. The insight is that the new school year is a time when many kids are nervous and scared of getting bullied. So we showed how Homyped shoes can help kids gain their confidence back through our TV spot.
Popcorn snacking is not in our culture just yet, we prefer pisgor (fried banana) even during binge watching in this stay at home period. In this Ramadan month though, we want to tell these youngsters about the fun of having PopStar crunchy popcorn instead. Something fun to accompany your Ramadan moment with your friends.
Persuading tiger moms to start purchasing ENFA+ powder milk by telling them that their dream starts as they enter their room.
That DREAM does not only consist of the things that their kid has in their sleep, but it is also their future goals.
Helping the brand build an emotional spark through their e-commerce channel.
The COVID19 pandemic has put many brands in a difficult time. The approaching Ramadan month does not make things easier either. But there’s one thing that these brands were able to be thankful for, which was starting an e-commerce channel. So we have helped them ease the burden in running a number of their campaigns on this platform. Preparing relevant key visuals and merchandise that are useful during the quarantine.
Nu Zuzu want to keep the fun going and raised some positivity up high in the sky, we create an initiative project called Kite Fighter. It is where we put positive messages for these kids, to stay strong during this pandemic and keep playing as a normal kids would do.
The results are good, with the message spread from one kite fighter to another. It won a finalist at Citra Pariwara 2020. Stay strong Indonesia!
In 2019 we were called for a pitch with a challenge. This was to bring a character in their product label to life.
While maintaining the social media, in early 2020 we finally created each persona and activated them in the form of webtoons.
The stories get a warm welcome from Nu Zuzu youtube viewers as well as their Instagram followers.
In this difficult time, we helped Nu Zuzu find a way to sell their product in an entertaining way.
Social media has become an integral part of the digital marketing mix, and consistency has become key in maintaining social media contents which can be fruitful in the future. This is also something that nu Zuzu has adapted since the first time they stepped into the dairy beverage market.
A significant growth of followers is one of the KPIs that we were able to achieve in under one year. We created a webtoon series called Zuzu Punya Ztory, and it became a huge part of the whole campaign.
We still continue to maintain the social media account by filling it in with many digital activities and entertaining content.
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